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Program Includes

Practical work

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What you will learn ?


  • Assess your own business to identify strengths and weaknesses
  • Identify core competences of your organization
  • Analyze the target market and sort of opportunities and threats
  • Prepare SWOT confrontation matrix to generate appropriate strategy

Requirements


  • Company senior management to lead the EMP process
    Managers involved in export development

Description


Exporters need to know a wide range of information, e.g. Market information, customer buying strategies, export networks and opportunities to organize their own business to maximize the export business success. To maximize the chance of export success, a current/ exporter has to proactively plan to deal with opportunities and threats of a certain market. 


Course outline:

Part 1: Export Audit

Part 2: Target Market

Part 3: SWOT

Part 4: Sales & Marketing Plan

Instructor


Mohammad Mubir
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  • 1 Students
  • 13 Courses

Mohammad Mubir Mahmud Chowdhury

  • Co-Founder and Lead Consultant, Beyond Rationale; Co-Founder, Di
  • Job role and Personal Profile Analysis Customer Experience Management Net Promoter System (NPS) Lean Six Sigma methodology (continuous improvement) Proactive customer feedback mechanism Co-creation panel Key Account Management B2B sales and relationship management Direct Sales Project Management

With over 15 years of professional experience, Mr. Md. Mubir M. Chowdhury is an expert in Customer Experience Management, B2B sales, and customer relationship management, and business communications.

He is the Co-Founder & CEO of Humac Lab Ltd. which has already created award winning products. He is also a promoter of Customer Experience Management concept along with playing an anchor role in the CEM training and consultancy field of Bangladesh.

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