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What you will learn ?


  • Understand the overall value of B2B Account Management
  • Learn to rank the attractiveness of customers to be business accounts
  • Understand different aspects of your accounts’ decision process, factors, and key players
  • Learn how to become a good B2B Account Manager

Requirements


  • Anyone responsible for managing business clients
    Those who aspire to develop into a B2B Account Manager role

Description


Nearly half (45%) of companies report that their sales reps need help figuring out which accounts to prioritize...
(Source: Lattice Engines/CSO Insights)

This introductory course presents the fundamentals of Corporate/ B2B sales and selling process. During the workshop, participants will learn how to get into account manager’s mindset, manage leads, gauge competitive strengths, and network more effectively.



Course outline:


Part 1: Defining B2B account management

Part 3: Winning through Account Management

Part 3: Lead Management mechanisms


Part 4: B2B account management mechanisms


Part 5: Attributes of an account manager


Part 6: Managing business customers efficiently




Instructor


Mohammad Mubir
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  • 1 Students
  • 13 Courses

Mohammad Mubir Mahmud Chowdhury

  • Co-Founder and Lead Consultant, Beyond Rationale; Co-Founder, Di
  • Job role and Personal Profile Analysis Customer Experience Management Net Promoter System (NPS) Lean Six Sigma methodology (continuous improvement) Proactive customer feedback mechanism Co-creation panel Key Account Management B2B sales and relationship management Direct Sales Project Management

With over 15 years of professional experience, Mr. Md. Mubir M. Chowdhury is an expert in Customer Experience Management, B2B sales, and customer relationship management, and business communications.

He is the Co-Founder & CEO of Humac Lab Ltd. which has already created award winning products. He is also a promoter of Customer Experience Management concept along with playing an anchor role in the CEM training and consultancy field of Bangladesh.

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