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What you will learn ?


  • How To Rank Your Business Locally On Google
  • How to Build "Powerful" Links To Your Website
  • On Page/Site SEO Factors for Local SEO
  • Create Better Local Content For Your Business
  • Know how to create and manage a Google My Business listing
  • Researching & Targeting Local Keywords Relevant To Your Business

Requirements


  • Students should have a sound knowledge on the basics of Search Engine Optimization (both On-Page & Off-Page)
    Willingness to learn and commit to take action - don't just idly go through the TRAINING

Description


Course outline:


Module 1: Foundation Concepts on Local SEO

Understanding the Google Algorithm for Local Search
How Google Semantic Search works
How Local Rankings can impact your SEO: 
  • What are the Local Ranking Factors & how do they work? 
  • On Page/Better Content Signals
  • Quality Link Signals
  • Google My Business (GMB)
  • Citation Signals
  • Behavior/Click Through Signals
  • Review Signals
  • Social Signals
  • Miscellaneous Signals
  • Why Local SEO matters? 
  • Brainstorming Keywords or Targeted Phrases for your Business


Module 2: In Depth Exploration into Local SEO



Understanding of Google Maps Listing – It’s importance and effectiveness discussed 
The impact of Mobile on Local Search – Why Businesses should be having a Mobile Friendly website
Complete walkthrough to your (GMB) Google My Business Page 
Creating, managing and optimizing your My Business Page
Getting to know how you can reclaim an already verified page if you own the business 
Dealing with multiple business location listing 
Building up Reviews for your Local Business:
  • Why Reviews Matter?  
  • Creating Your Review strategy 
  • Bottom line discussion on setting yourself up for Review success - Encouraging your loyal customers to YELP or GOOGLE Review your business
  • How to respond to Negative Customer Reviews   
  • Understanding how joining the Official Google My Business Community can help you in the long run


Schema Markup for Local Businesses:
  • What is schema markup and its importance?
  • Understanding results of SERP from the perspective of Structured Data 
  • Difference types of Schema Markup.
  • Generate Schema Markup codes using Json-LD or Google Search Console
  • Verifying the Schema Markup codes using Structured Data Testing Tool
  • Practical implementation of Schema Markup in a website.
  • Working opportunity as a Schema Markup Professional for Local Businesses
  • Examples of LIVE Projects based on Schema Markup implementation



Module 3: Citations Explained – How Local Citation Building Is Done



Managing your citations properly
Setting up your NAP (Name, Address, Phone Number) 
How to maintain NAP ‘Consistency’ all over the web
Fixing NAP for wrong Citations 
Building quality and relevant citations:
  • Monitoring competitor citation
  • List of Top Citation Sites: Resource Shared and discussed 
  • Niche specific Citation site list: Resource Shared and discussed
  • Working opportunity as a Local Citation Expert for Local Businesses


Module 4: On-Page & Off-Page SEO for Local Business Website 

The participants will get to know and understand all the best On-Page & Off-Page SEO methods, techniques & practices that can be implemented to enhance the Online Visibility & Web Performance of any Local Business website.



Module 5: Content Creation & Marketing for Local Businesses

How content marketing plays a crucial role as part of your Local SEO?
Creating better Local content for your business
Starting your Blog/Resource page on your website
Types of content you can create for your audience or customers
The AIDA Marketing concept and why it’s important


Module 6: Selling Videos to Local Businesses


This is a complete practical and project-based SESSION focused towards developing your video marketing skill and selling Lead Generation Videos to Local Businesses in Top 10 profitable Local Business Niches in (USA & CANADA). You will get to know and learn all the video editing technical and detailed marketing skills & strategies to maximize your profit selling Live Actor or Whiteboard Animation or 2D Animation Explainer Professional Voiceover (Local Business focused) Lead Generation Videos – All Set For Your Success! 




SPECIAL NOTE: This Module Is Fully Marketplace Focused & Full Demonstration of ALREADY DONE Projects/Orders from Clients in different Niches will be practically shown to clear the concept of the ATTENDEES.



NOTE from the Instructor:

After the completion of this course, all the Trainees are Guaranteed to possess a solid understanding of any particular or all of the below Skills:

Google My Business (GMB)
Google Maps Listing
Schema Markup
Local Citation Building
Video Marketing for Local Businesses
Participants will be able to Sell their Customized Services to Clients based on any particular or all of the above SKILLs learnt from this Training.

Instructor


S M Syfur
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  • 1 Students
  • 2 Courses

S M Syfur Rahman

  • Trainer
  • Wordpress Video Editing Affiliation Website Creation Socia Media Marketing

Help the company grow its business, sales and exposure to the targeted audience. Active in this forum for about 2 years now. Working as an individual freelancer in the Affiliate Marketing & Digital Marketing section.

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