Tk. 15,000

( 15% VAT applicable)

2 days left

Program Includes

Practical session

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What you will learn ?

  • Understand the concept and importance of CEX and CEM
  • Understand your organization's customer experience level
  • Understand the key enablers for a customer centric organization
  • Learn how to develop a customer experience strategy for your team


  • Company top and senior management Empowered middle management members People dedicated to establish CEM in the organization.


By 2020, customer experience will overtake price and product as the key brand differentiator.

Customer experience is defined as your customers’ perceptions – both conscious and subconscious – of their relationship with your brand resulting from all their interactions with your brand during the customer life cycle. From Brand building perspective, managing customer experience is THE most important element to create a sustainable and profitable brand. World’s leading brands are already keen on delivering good customer experience with relevant strategies.

Course outline:

1. Understanding of customer experience concept
2. How to deliver positive CEX
3. Understanding Customer Experience Management (CEM) concept
4. Designing CEM strategy

* Special module can be developed for frontline employees


Mohammad Mubir
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  • 13 Courses

Mohammad Mubir Mahmud Chowdhury

  • Co-Founder and Lead Consultant, Beyond Rationale; Co-Founder, Di
  • Job role and Personal Profile Analysis Customer Experience Management Net Promoter System (NPS) Lean Six Sigma methodology (continuous improvement) Proactive customer feedback mechanism Co-creation panel Key Account Management B2B sales and relationship management Direct Sales Project Management

With over 15 years of professional experience, Mr. Md. Mubir M. Chowdhury is an expert in Customer Experience Management, B2B sales, and customer relationship management, and business communications.

He is the Co-Founder & CEO of Humac Lab Ltd. which has already created award winning products. He is also a promoter of Customer Experience Management concept along with playing an anchor role in the CEM training and consultancy field of Bangladesh.

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